Don’t market to me – I’m a marketer

I used to train teachers for a living. One thing I noticed was that they hated doing pair activities and small group work as part of their training. Yet these were the same techniques that they used a lot in their own classrooms because they knew they worked.

Today on the Warrior Forum, there is another example of this. So-called marketers are complaining because the Chief Warrior made them read an advert beofre they could access the forum. They’re going on as if their ‘rights’ had been infringed. Howver, I’m looking at the huge number of sign ups that the owner achieved by forcing people to read the ad and noting how well this technique has worked. As always in marketing, it’s not what people say but what they do that counts.

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Long time, no see - almost literally