Achieving Effective Marketing for Your Solo Business – A Micro Business Survey

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Small Businesses and Freelancers seek better results…

In 2016-17 Micro Business survey by Flying Solo, 44% of participants said the biggest challenge they faced was finding enough clients. Wouldn’t it be good if that was made a little easier and less expensive? Read on to find out more.

Many advertising salespeople are getting desperate… because things have changed. Businesses of all sizes are taking budget away from traditional print, radio and TV, and focussing more online, with the aim of creating ‘touch-points’ with customers. Meaning, the organisation is visible and even interacts with the customer where they are having fun, sharing and communicating – like in a virtual community or social network.

What marketing is the most effective?

This building of a social community works better than advertising – especially when compared to print advertising or directory listings. What interaction do you get from a listing? What referral from a friend?

You see, most service businesses get their clients in the main through word-of-mouth (84%). Other mediums have proven worthwhile too. Nowadays, 65% found customers through their website, 61% through social networking, 36% through other business partnerships, and 23% through ‘my blog’. This compares to a lowly 8% who advertise in traditional media and get customers. So, many of these entrepreneurs have proven the benefits of online presence building.

In the study, 85% of service people thought a website was important to their business. Australians are quite attached to online activity and their smartphone. Indeed, 51% noted the first thing they do in the morning is check their email!

Although service businesses cross many spheres, those preferring Facebook number 50%, while those saying LinkedIn is most effective number 41%.

As a Freelancer, would you like to achieve happiness and income satisfaction?

The Micro Business survey also ranked happiness, enthusiasm and satisfaction.

While 85% of respondents counted themselves as happy, a whopping 60% were unsatisfied with their earnings.

They must be putting in the hours and developing their businesses (as prior studies have shown) but not getting the results they sought. The survey found that 36% earned under $40,000. The average annual personal income of micro service businesses surveyed compares well to national ABS averages ($69,000 p.a. compared to $59,000). Also remember that many women choose to freelance to be nearer their kids working from home.

Wouldn’t you want to be among the ones who work less and earn more? For this you need to create income which is not tied to hourly rates. You do not need highly expensive offices for the type of work I am talking about. You just need a passion, planning, a little design, and dedication!

Passive Income Streams

For those of us researching other sources of income (in my case for 20 years), a lot of dead ends and wrong turns are taken. That is why I am so excited to share with you how to market for influence: a type of marketing that builds your credibility, over time, using the simplest of cloud technology and niche marketing skills.

Basically, this will build your credibility at the same time as you create your course or book. For most people, they will make far more money from selling a high value course in a niche than writing an eBook or print book (the first level that so many aspire to). Indeed, when freelancing you can use your dry times to work on building your course.

If you want to avoid advertising, you’ll have to put time into creating a great free resource so you can get a steady stream of readers hopping into your online program / newsletter / report.

Source: Flying Solo Micro Business Survey, 2016-17. http://www.flyingsolo.com.au/survey

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