Why My Crazy Mum Would Make A Grand Business Owner


It is important to take time to yourself.

So I do, as often as possible. And recently, we had Sunday dinner at my mum and dad’s house. My mum makes amazing Sunday roasts. Then she usually has a glass or three of wine, and tells an amusing story.

Yesterday’s story was about potty training toddler-me.

The first thing you need to know about my mum is she’s a bit bonkers. Always has been.

The second thing is, she genuinely doesn’t give much of a hoot what people think of her, and I love that about her. Apart from the people she loves, everyone else can do one.

The third thing is, she’ll try new stuff out, regardless of how patently crazy it is.

Mum came up with a great idea to get me out of nappies and onto a potty.

It involved a doll and a packet of raisins.

I’m sure this is where my uneasiness about dolls, mannequins and puppets comes from…

Anyway, on the allotted day, mum brought me into the bathroom in which was said potty. And on top of that potty sat a doll. And beneath that doll, in the potty, was a handful of raisins.

Her thinking was the raisins were more-or-less in proportion to the size of the doll, and about the right colour, and… well, you get the idea.

Apparently my little face was a picture of horror. And scepticism, because even as a toddler I was a critical thinker.

My dad denies all knowledge of this, and my mum collapsed in a fit of giggles shortly thereafter, so I’ve no idea what really went on that day.

The point is, though, that although this idea was clearly bonkers, mum thought it was worth a try. And so it was.

Almost everything is worth a try (unless there’s overwhelming, peer-reviewed evidence to the contrary, or there’s an obvious danger to life, limb and sanity). The same goes in business, too.

I hear all the time from business owners: “That won’t work. It won’t work for us.”

My answer is always the same: “How do you know? Have you tried it?” And the answer back is invariably: “No. I just know it won’t work.”

Right. With your crystal ball and your magic wand.

They don’t know. But they are uncertain, and that’s what stops most people from trying anything new, which is a real shame.

The only certainty in life is that one day we’ll shuffle off. And we’ll get taxed. That’s it. Everything else? It’s up in the air, and although that’s unsettling, it’s also exciting isn’t it?

I recently did some ads for a client in a magazine. She wasn’t sure whether it would work or not – she’d tried once, a few years ago, and it was time to give it another go.

In fact, it didn’t work very well. For a number of reasons, it just wasn’t the right platform for our particular offer. But we tried it, we measured it, we tweaked it – we gave it the best shot. And it’s not money wasted, because now we know her budget is better spent elsewhere, and that’s where we’re focusing.

She was willing to give it a try, and try it properly. Which is more than most business owners will do.

Trying something new can be scary. It’s a leap into the unknown. It might not work.

Well, so what?

At least now you know, and you can focus your budget and energy where it’s more likely to do good.

Isn’t it better to try something different, when you know what you’ve been doing hasn’t been working? It’s more fun that way, too…

My clients are not mediocre. They run small businesses – but they’re businesses that bring in six and seven figures (and more). Not because they’re necessarily better products or higher beings, but because they try stuff out. They take action. They get doing. Even if it doesn’t work, they don’t give up. They stop doing the thing that doesn’t work, then they try something else, and they keep trying until they make it work.

What could you try today to grow your business?


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